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When Rihanna broke into the beauty industry as a player with her brand 'Fenty', she rewrote the rules of makeup. Her brand has established a monopoly in the market, defined by its inclusivity and diverse range of products for people of all races, and skin colours. She has carried this principle into her lingerie brand, 'Savage x Fenty', with pieces for women of all shapes and sizes.
Rihanna has always been known as an icon of fashion and sex appeal, never afraid to try something new. And that also makes her the perfect face for her brand. Imagine that, a powerful businesswoman, who has to spend zilch on advertising because she is the brand. The power she holds is undeniable, and if you need proof, here it is.
Photo Credit: Rihanna's Official Instagram
The Best Beauty Out There!
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1. The first ever collection of Savage x Fenty saw a slick, neon Rihanna and we are blessed.
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2. Never knew lingerie could be this fabulous, until RiRi let us in on the fact.
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3. Here she is pulling on your heartstrings with the Valentine's Day collection.
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4. Something tells us this is the new way to laze around; good luck looking as good as Rihanna though.
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5. Rihanna captioned this one "Lavender leopard lace" and honestly, that's enough to make us spend all that cash.
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6. This sheer, layered look is goals.
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7. This picture is serving up all sorts of galactic goddess goodness. Lace and UV light? Yeah, Rihanna did that.
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8. Lingerie in every colour of the rainbow is the need of the hour, and Rihanna is providing.
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9. The latest collection of Savage x Fenty is here to save the summer.
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10. For this look, Rihanna transforms into a spring-anime look and it is glorious.
By: Aatira Kakroo
