‘Run Sweetheart Run’: Underrated B***dy B-Movie With a Sharp Social Message

When Shana Feste’s film ‘Run Sweetheart Run’ premiered at the 2020 Sundance Film Festival, it received criticism for its surreal twist that overshadowed its underdeveloped themes. Some reviewers argued that a focus on realism would have strengthened its narrative integrity. However, this perspective misses the film’s true essence. ‘Run Sweetheart Run’  is worth revisiting, as its brief exploration of social issues serves as a launching point into a thrilling revenge narrative. With its campy, self-aware tone, the film offers audiences a unique viewing experience and features one of the genre’s most overlooked scenes.

Ella Balinska stars as Cherie, a personal assistant facing everyday misogynistic challenges in her male-dominated workplace. When she inadvertently double-books her boss’s evening plans, she must fill in for him with a client, Ethan (Pilou Asbæk). What begins as a seemingly romantic encounter quickly escalates into horror. Cherie’s date goes awry, leading to a desperate escape after a shocking twist. 

Image Courtesy: IMDb

The film effectively critiques sexism, portraying Cherie as a victim of manipulation and societal expectations. The script highlights the infantilizing use of terms like “sweetheart,” which underscores the everyday struggles women face. Inspired by films like ‘Get Out’, Feste presents a surreal narrative that ultimately transforms into a horror-filled journey, blending dark themes with chaotic, campy elements.

Balinska’s performance captures Cherie’s terror and resilience, making her journey relatable and compelling. In contrast, Asbæk portrays Ethan as a terrifying predator, masterfully switching from charming to menacing. Their dynamic, initially flirtatious, quickly reveals the insidious nature of male violence. ‘Run Sweetheart Run’ deserves another look for its blend of horror, humour, and social commentary, offering a unique and thought-provoking viewing experience.

–Farheen Ali