Scooby-Doo: A Fashion And Style Retrospective

Iconic outfits in Scooby-Doo

Since its debut in 1969, ‘Scooby-Doo, Where Are You!’ has captivated audiences with its blend of mystery, humour and memorable characters. One aspect that has continually evolved is the fashion and style of the main characters: Fred, Daphne, Velma, Shaggy, and of course, Scooby-Doo. Their outfits not only define their personalities but also reflect the changing fashion trends of the eras in which the show was produced. Here’s an analysis of their iconic outfits and how they mirror the times.

1969-1970: The Classic Look

In the late 60s and early 70s, ‘Scooby-Doo, Where Are You!’ introduced the world to a group of teenage sleuths whose outfits were quintessentially mod:

1969-1970- The Classic Look in Scooby-Doo
Image Courtesy: Screen Rant

Fred Jones:

Fred’s signature look consists of a white sweater, blue pants, and an orange ascot. His clean-cut, preppy style reflected the popular collegiate look of the late 60s.

Daphne Blake:

Daphne’s purple dress, green scarf, and pink pantyhose epitomized the mod fashion of the era, characterized by bold colours and coordinated accessories. Her outfit mirrored the era’s fascination with bright, contrasting colours and streamlined silhouettes.

Velma Dinkley:

Velma’s orange turtleneck sweater, red skirt, knee socks, and Mary Jane shoes made her the quintessential intellectual. Her look captured the practical yet slightly quirky fashion sense that was popular among young women in the late 60s.

Shaggy Rogers:

Shaggy’s green V-neck T-shirt and brown bell-bottom pants reflected the counterculture movement, with a laid-back, bohemian vibe that was typical of the hippie subculture.

1976-1979: The Evolution in ‘The Scooby-Doo Show’

As ‘The Scooby-Doo Show’ continued into the mid-to-late 70s, subtle changes in the characters’ fashion sense emerged, reflecting the era’s shift towards disco and glam:

Scooby-Doo- Daphne in flared sleeves
Image Courtesy: The Tab


While Fred’s basic look remained largely unchanged, his ascot occasionally made way for a more relaxed collar, signalling a shift towards a more casual style that was becoming fashionable.


Daphne’s outfits began incorporating more ruffles and flared sleeves, aligning with the disco era’s penchant for more extravagant and playful details.


Velma’s look remained consistent, emphasizing her role as the brainy member of the group. However, her style was updated with minor tweaks to keep her looking contemporary yet true to her character.


Shaggy’s look evolved minimally, but his attire subtly aligned with the looser, more relaxed fits that were becoming the norm.

1980s-1990s: The Direct-to-Video Era

The 80s and 90s saw numerous direct-to-video movies, where the characters’ fashion choices adapted to the times:

1980s to 1990s-Scooby Doo


In some films, Fred swapped his ascot for a simple polo shirt or even a bomber jacket, aligning with the casual, sporty fashion trends of the 80s and early 90s.


Daphne’s fashion became more diverse, often incorporating trendy items such as jumpsuits and shoulder pads, reflecting the bold fashion statements of the 80s.


Velma’s classic look remained largely untouched, underscoring her timeless intellectual appeal, though she occasionally donned sweaters in more varied colours.


Shaggy’s style stayed true to its roots, though the fit of his clothing adapted slightly to the baggier styles of the 90s.

2000s-2010s: Modernization in ‘What’s New, Scooby-Doo?’ And Beyond

In the 2000s and 2010s, the franchise received modern updates while retaining the essence of the characters’ styles:

2000s to 2010s- Scooby Doo
Image Courtesy: Into Film


Fred’s wardrobe saw a return to the classic ascot look but with a modern twist, such as fitted jeans and more contemporary shirt styles.


Daphne’s fashion sense evolved to include more current trends like layered clothing, chic boots, and trendy jackets, all while maintaining her signature colour scheme.


Velma embraced a slightly more modern wardrobe with variations in her skirt and sweater combinations, sometimes opting for cardigans or more fitted sweaters.


Shaggy’s attire became somewhat more fitted, yet he maintained his signature look, reflecting a balance between classic and contemporary casual styles.

2020s: ‘Scooby-Doo and Guess Who?’

The latest iterations of Scooby-Doo continue to blend nostalgia with contemporary fashion:

Daphne in 2020s- Scooby-Doo
Image Courtesy: The Tab


Fred’s style in recent series incorporates more modern casual wear while occasionally reverting to his classic ascot for a nostalgic touch.


Daphne’s outfits have become more fashion-forward, often featuring the latest trends such as athleisure, designer-inspired pieces, and fashionable accessories.


Velma’s style has seen subtle updates, with more contemporary cuts and fabrics while retaining her intellectual charm.


Shaggy’s look remains largely unchanged, solidifying his image as the perpetually laid-back member of the gang.

Image Courtesy: Medium

The fashion choices of the Scooby-Doo characters serve as a time capsule, reflecting the changing trends and cultural shifts over the decades. From the mod styles of the 60s to the modern, trendy looks of today, each character’s wardrobe not only highlights their unique personality but also mirrors the era in which they were dressed. As Scooby-Doo continues to entertain new generations, the characters’ fashion will undoubtedly continue to evolve, maintaining their relevance while honouring their iconic roots.

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