The 1980s was a decade defined by bold fashion, innovative music, and a burgeoning media landscape. Amidst this vibrant backdrop, A-ha, the Norwegian synth-pop band, emerged as a significant cultural force. Their hit single ‘Take On Me’ not only dominated the airwaves but also left an indelible mark on 80s pop culture, influencing fashion, music, and media in profound ways.
The Rise of A-ha and ‘Take On Me’
A-ha burst onto the scene with their debut album ‘Hunting High and Low’ in 1985, with ‘Take On Me’ as the standout track. The song’s infectious melody, dynamic vocals, and innovative music video propelled the band to international stardom. The music video, in particular, played a crucial role in cementing A-ha’s place in pop culture history.
Fashion: Setting Trends With Style
A-ha’s distinctive style resonated with the fashion sensibilities of the 80s. Morten Harket, the band’s charismatic lead singer, became a style icon with his signature look of tousled hair, leather jackets, and effortlessly cool demeanour. The band’s fashion choices, characterized by a mix of casual and edgy elements, influenced the wardrobes of fans worldwide.
The music video for ‘Take On Me’ also contributed to their fashion influence. The video’s animated sequences depicted the band members in stylish, minimalist outfits, which complemented the video’s unique aesthetic. This visual appeal helped popularize certain fashion trends, such as the use of slim-fit clothing and a clean, modern look.
![a-ha - Take On Me (Official Video) [Remastered in 4K]](https://i.ytimg.com/vi/djV11Xbc914/hqdefault.jpg)
Music: Shaping the Sound of the Decade
Musically, A-ha brought a fresh and innovative sound to the 80s pop scene. Their blend of synth-pop and new wave, combined with Harket’s soaring vocals, set them apart from other bands of the era. ‘Take On Me’ epitomized this sound with its catchy synth riff, dynamic chorus, and emotional depth.
The song’s success paved the way for other synth-pop bands, encouraging the use of electronic instruments and production techniques. A-ha’s influence extended to the broader music industry, inspiring artists to experiment with synthesizers and electronic sounds, which became a defining characteristic of 80s music.
Media: Revolutionizing Music Videos
The music video for ‘Take On Me,’ directed by Steve Barron, was a groundbreaking achievement that revolutionized the medium. The video’s innovative use of rotoscope animation, where live-action footage is traced over to create an animated sequence, was a visual marvel that captivated audiences.
The storyline, which follows a young woman drawn into a comic book world, combined with the seamless blend of animation and live-action, set a new standard for music videos. This creative approach not only boosted the song’s popularity but also demonstrated the potential of music videos as a storytelling medium.
MTV, which was at the height of its influence during the 80s, played the video in heavy rotation, further embedding it into the cultural consciousness. The success of ‘Take on Me’ on MTV highlighted the importance of visual storytelling in music and encouraged other artists to invest in high-concept music videos.
Cultural Impact: A Lasting Legacy
The impact of A-ha and ‘Take On Me’ on 80s pop culture is undeniable. The band’s music and style influenced fashion trends, while their innovative approach to music production helped shape the sound of the decade. The revolutionary music video set a new benchmark for creativity and storytelling in the medium, inspiring countless artists and filmmakers.
Even decades later, ‘Take On Me’ continues to resonate with new generations, thanks to its timeless appeal and the enduring legacy of its groundbreaking video. A-ha’s contribution to 80s pop culture remains a testament to the band’s talent, creativity, and lasting influence on the world of music and media.
Also Read: Tears for Fears and Synth-Pop: The Impact of ‘Everybody Wants to Rule the World’
In conclusion, A-ha’s influence on 80s pop culture was multifaceted, spanning fashion, music, and media. Their ability to captivate audiences with their unique sound, style, and visual storytelling has left a lasting legacy that continues to inspire and entertain.
–Silviya.Y