Wins at Exchange4Media Golden Mikes 2023

It was a proud moment when won at Exchange4Media Golden Mikes 2023 for ‘Best Use of Radio for Launch’. The award recognises effectiveness of an advertising campaign on radio that has been used for the launch of a product/service. Exchange4Media Golden Mikes acknowledges the stupendous radio campaigns and the magnificent work done in the radio advertising domain.

Winning the prestigious award for the iconic Emirates A380 campaign was a testament to the creative thoughts and execution. The campaign was unique with RJ Rohit going live onboard the Emirates A380 and sharing his first-hand experience of flying on the iconic aircraft, its features, offerings from Emirates and more. Emirates launched daily flights on the iconic Emirates A380 from Bangalore to Dubai and beyond. The campaign created excitement about the aircraft, its features, in-flight service of Emirates and recall amongst the audience. Flying on the Emirates A380 is a unique experience and a lot of hype had to be created about it. The successful campaign for Emirates showcased the creative expertise of which was recognized at Exchange4Media Golden Mikes 2023.