All You Need To Know About The K-Pop Girl Group ‘New Jeans’

The buzz in the music industry surrounds the K-pop girl group, NewJeans. Comprising of teenagers Minji, Hanni, Danielle, Haerin, and Hyein, this South Korean quintet has become a recurring sensation on TikTok, achieving viral fame and even securing a Guinness World Record.

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Their journey continues as they are poised to achieve another milestone delivering a holiday performance on Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest.

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NewJeans and ADOR have jointly announced their philanthropic commitment by dedicating a portion of their annual album sales to support ‘The Snail of Love’. These contributions are specifically allocated to fund speech therapy and cochlear implant surgeries for individuals facing hearing impairment.

Image courtesy: KED Global

Celebrating the timeless appeal of jeans, NewJeans cleverly incorporates wordplay with ‘new genes’ to create their uniquely captivating name. The five-piece band draws inspiration from the durability of denim trousers, aspiring for their music to become a cultural touchstone that resonates across generations.

Image courtesy: Lychee the Label

Despite their fame and partnerships with luxury brands, a significant portion of NewJeans’ popularity appears to be rooted in their relatable, girl-next-door image. Notably, many of their early TikToks give off the impression that they were shot by an amateur, featuring fuzzy video quality and unpolished transitions.

-Sushmita Sarkar