All You Need To Know About The K-Pop Girl Group ‘New Jeans’

The buzz in the music industry surrounds the K-pop girl group, NewJeans. Comprising of teenagers Minji, Hanni, Danielle, Haerin, and Hyein, this South Korean quintet has become a recurring sensation on TikTok, achieving viral fame and even securing a Guinness World Record.

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Their journey continues as they are poised to achieve another milestone delivering a holiday performance on Dick Clark's New Year's Rockin' Eve With Ryan Seacrest.

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NewJeans and ADOR have jointly announced their philanthropic commitment by dedicating a portion of their annual album sales to support ‘The Snail of Love’. These contributions are specifically allocated to fund speech therapy and cochlear implant surgeries for individuals facing hearing impairment.

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Celebrating the timeless appeal of jeans, NewJeans cleverly incorporates wordplay with ‘new genes’ to create their uniquely captivating name. The five-piece band draws inspiration from the durability of denim trousers, aspiring for their music to become a cultural touchstone that resonates across generations.

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Despite their fame and partnerships with luxury brands, a significant portion of NewJeans' popularity appears to be rooted in their relatable, girl-next-door image. Notably, many of their early TikToks give off the impression that they were shot by an amateur, featuring fuzzy video quality and unpolished transitions.

-Sushmita Sarkar