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Home Pop News ALT-J Has Released a Brand-New Track ‘Hard Drive Gold’

ALT-J Has Released a Brand-New Track ‘Hard Drive Gold’

Alt-J has shared a new song called 'Hard Drive Gold,' the latest single from their upcoming album 'The Dream.' The upbeat and humorous tune, which includes the repeating chorus "Don't be afraid to make money, boy," is accompanied by a video, which also marks the directorial debut of vocalist Joe Newman.

By Silviya Y
New Update

Alt-J has shared a new song called 'Hard Drive Gold,' the latest single from their upcoming album 'The Dream.' The upbeat and humorous tune, which includes the repeating chorus "Don't be afraid to make money, boy," is accompanied by a video, which also marks the directorial debut of vocalist Joe Newman.

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Image Courtesy: Rock Cellar Magazine

Speaking of the new
track, keyboardist Gus Unger-Hamilton said: “Hard Drive Gold is a slightly
tongue-in-cheek song written at what we thought was the height of the
cryptocurrency gold rush.

“It’s the story of
the ultimate childhood fantasy, the schoolboy who becomes a millionaire
overnight, and the different interactions he has with people in his life from
teachers to neighbours. How ironically you interpret its message is entirely up
to you…”

Commenting on the
surreal music video, Newman said: “Growing up enjoying cinema greatly I saw our
music videos as opportune moments for directors to create stories purely and so
we the band did not appear in our videos. By avoiding cuts to a band playing in
an ‘aeroplane hanger’ the audience could focus on the cinema over the indie
band music video tropes.”

He continued: “I had ideas for videos that I passed on to directors to develop, watching these directors execute some of these ideas inspired me and now I want to understand and experience the process at a deeper level.”

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Image Courtesy: GRAMMY.com

‘Hard Drive Gold’ follows
‘Get Better’, which the band released in November alongside news of a 2022 tour
of the UK and Ireland, and first single ‘U&ME’.

The group had earlier
advertised a prize draw to win a Larrivee P-05 guitar inscribed with
handwritten lyrics, which is the identical guitar model that Newman used while
writing 'The Dream.'

All proceeds from the
raffle will benefit Plan International, a global children's charity that works
in more than 50 countries to achieve long-term gender equality while also
safeguarding the rights of all children.

Pre-orders for 'The Dream,' which will be released on February 11 via Infectious Music/BMG, are now available. The UK tour will begin on May 7 in Glasgow and culminate in Birmingham at the end of the month. The band announced additional tour dates in London and Dublin in November.

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Image Courtesy: The New York Times

In other news,
drummer Thom Green discussed last month about returning to performing during a
pandemic as someone who is clinically extremely vulnerable. The singer suffers
from a rare genetic ailment that necessitated a kidney transplant when he was
still a student.

“We’re just going to
have to be extra vigilant,” he told the BBC. “Whatever we have to do, that’s
what we’ll do because it’ll be so worth it just to get on stage again.”