Ariana Grande Signs New Management Deal

Ariana Grande joins forces with Brandon Creed and his newly established ‘Good World’ Management Company, as anticipated. The announcement follows reports from four months ago confirming the singer’s separation from longtime manager Scooter Braun.

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After almost five years with Irving and Jeffrey Azoff’s ‘Full Stop Management’, Creed, who had previously overseen the careers of artists like Bruno Mars and Lizzo, parted ways last summer. In July, he went on to establish ‘Good World’, marking a significant move after his earlier partnership with Braun. It appears probable that Joan Grande, Ariana’s mother, who has played a significant role in her career, will also have involvement in this new venture.

Image Courtesy: AsiaOne

Despite a remarkably prolific first seven years in her career, Ariana Grande has not unveiled a major project since her ‘Positions’ album in the fall of 2020. However, she has continued to feature on major hit singles with artists such as the Weeknd and others.

In other news, Ariana Grande joins the cast of Universal’s ‘Wicked’ film, alongside Demi Lovato, Troye Sivan, Charli XCX, Orville Peck, Mark Ronson, and former Fifth Harmony singer Normani, who is co-managed by Lydia Asrat’s firm Q10. The movie is set for release in November next year.

She shared studio photos on Instagram recently. Following her public split with Braun, Grande received numerous inquiries from potential managers but took time to contemplate her next steps, likely involving working through the legal aspects of the separation. However, her management situation now resolved, it appears probable that Ariana Grande has new music in the pipeline.

-Sushmita Sarkar