Bad Bunny Reveals Details of Brand-New Album Via a Classified Car Ad

The reggaeton singer shared an ad for a Bugatti Chiron 110 on 21st April

Bad Bunny has revealed details of his sixth studio album via a supercar ad. The reggaeton singer shared an ad for a Bugatti Chiron 110 on 21st April. The automobile was made in 2019 to commemorate the French car maker’s 110th anniversary.

Bad Bunny shared the ad in Clasificados Online under his actual name, Benito A. Martinez Ocasio. He listed the automobile for $3.5 million (£2.7 million) with a phone number. When fans called the number, a recorded message played a clip of an unreleased Bad Bunny track. Everyone who called, received a text message in Spanish that revealed the album’s name.

When it comes to marketing his music, projects, and personal brand to followers, Benito has always gone above and beyond. To begin with, Bad Bunny unexpectedly released three albums in 2020, a time when many musicians (and regular folks) sat at home and made TikToks.

Image Courtesy: HIGHXTAR.

Bad Bunny will embark on his first North and South American stadium tour later this year in August.

The tour, dubbed “World’s Hottest Tour” by the rapper, will take off on 5th August in Orlando, Florida. Bad Bunny will travel around North America for the rest of the month and into September, before heading to South America in October.  Alesso and Diplo will be performing as support acts at various shows.

For the second year in a row, the rapper was named the world’s most-listened-to musician on Spotify in December. He also surprised fans with a music video for ‘Te Deseo Lo Mejor,’ which he collaborated on with The Simpsons, in the same month.