Travis Scott’s fourth studio album, ‘Utopia,’ has been promoted on four billboards outside of Indio, California. The billboards were seen on 10th April on the Interstate 10 (I-10) highway. In order, the billboards read: “PSST……. Looking for UTOPIA? WRONG WAY!” The logo of Scott’s label, Cactus Jack, is featured on the fourth billboard, indicating his involvement.
Below are photographs of the billboards, courtesy of culture aggregate SAINT:
Due to their proximity to the grounds of Coachella, the festival where Scott was supposedly scheduled to headline prior to the Astroworld disaster – Variety has speculated that the billboards may be a remark on the event. They point out that the festival’s signage is directed in the opposite direction. In the months since the tragedy, Scott has gradually raised his public profile, including introducing a multimillion-dollar effort called Project HEAL and performing at an Oscars pre-party.
In the aftermath of the Astroworld catastrophe, he is still in legal jeopardy, with current claims of violating a gag order related to the incident and the proceedings of more than 100 cases amalgamated into one ongoing case. Scott had just released two new songs, ‘Escape Plan’ and ‘Mafia,’ the day before the November 2021 disaster. It is presently unknown if the tracks will be included on ‘Utopia.’ He announced the title of the album earlier this year, promising “a whole new sound” and a conceptual focus on “being a better person.”