‘BLACKPINK: A VR Encore’ is a Virtual Concert With Meta

The sensational K-pop group BLACKPINK is not just making waves at the 2023 Billboard Music Awards; they are also gearing up to treat their fans to an extraordinary gift this holiday season. After the success of their Born Pink World Tour, the quartet is embracing the dynamic world of virtual reality with the exclusive ‘BLACKPINK: A VR Encore’.

Set to premiere on 26th December, in Meta Horizon Worlds, this 70-minute VR concert promises to be a one-of-a-kind experience for fans worldwide. Produced and directed by the Emmy Award-winning production company, The Diamond Bros., in collaboration with Meta, the concert will feature the grand finale show held in Seoul’s massive Gocheok Sky Dome.

Image Courtesy: Billboard

Fans can expect to relive the magic of BLACKPINK’s Born Pink World Tour, with live performances of their Billboard Hot 100 hits such as ‘Pink Venom,’ ‘Kill This Love’ and ‘How You Like That.’ What makes this VR experience truly special is the inclusion of solo performances from each member; Jisoo, Jennie, Rosé and Lisa.

In a statement, BLACKPINK expressed their excitement about venturing into the world of VR, emphasizing that this concert is an extension of the tour they poured their hearts into. They eagerly anticipate reaching a wider global audience and sharing their music in an entirely new, immersive way.

Image Courtesy: Billboard

The collaboration with Meta ensures that the VR concert will be exclusively available in the Meta Horizon Worlds’ Music Valley. Meta Quest VR headset owners in select regions will have a front-row ticket to this social experience, breaking barriers and bringing fans closer to the magic of BLACKPINK.

Josh Diamond, director and executive producer at The Diamond Bros., shares the enthusiasm for this major collaboration, describing BLACKPINK as an iconic, groundbreaking group. He expresses excitement about capturing their final performance in VR and highlights the incredible opportunity of partnering with Meta.

Image Courtesy: Digital Music News

Vishal Shah, VP of Metaverse at Meta, emphasizes how BLACKPINK is transforming the concert-viewing experience. He praises the creative, social VR experience crafted by The Diamond Bros. and looks forward to Meta Quest owners taking a front-row seat for this remarkable show.

To attend ‘BLACKPINK: A VR Encore’, fans can RSVP for the event now. The concert will be available for replays for a month in Meta Horizon Worlds after the initial premiere. This marks a shift in how music fans experience performances and connect with their favourite artists, as highlighted by Shah.

As fans eagerly anticipate the VR premiere, BLACKPINK remains in the spotlight with ongoing contract renewal negotiations with YG Entertainment. Despite contract expiration rumours in August, the outcome of these discussions is yet to be revealed, promising more excitement for the fandom soon.

-Britney Jones