Tommy Hilfiger has officially named BLACKPINK singer and actress Jisoo as its newest brand ambassador. The American luxury fashion label introduced Jisoo’s role with a campaign video, showcasing her strolling through New York City as a bus, displaying her image in a Tommy Hilfiger ad, drives by.
She said that collaborating with Tommy was a dream come true. She was so excited to have forged her own path which led her to New York and meet Mr. Tommy Hilfiger. Tommy’s recent collection is a mix of femininity with a modern sensitivity that resonates deeply with who she is.
Meanwhile, Tommy Hilfiger described Jisoo as an “undeniable force in the world of K-pop.” He praised her confidence, grace, and powerful presence, stating that she truly stands out with a style that’s uniquely her own. Jisoo is the perfect ambassador for their new collection of prep classics, and he is thrilled to welcome her into the Tommy family.
This announcement comes just over a month after Jisoo attended Hilfiger’s Spring 2025 fashion show during New York Fashion Week in September. At that time, she shared several Instagram posts showcasing herself in the brand’s designs. Earlier in February, Jisoo launched her own label, Blissoo, marking a “new start” following her and her BLACKPINK bandmates’ decision not to renew their solo contracts with YG Entertainment.
Blissoo, a blend of “bliss” and Jisoo’s name, aims to “share the happiness that Jisoo creates in her own unique way,” while also “transcending boundaries across genres and fields.”
Image Courtesy: Kpop France
Jisoo is also working on several acting projects, including the film adaptation of the popular South Korean web novel Omniscient Reader’s Viewpoint, and she will star in the upcoming Coupang Play zombie series Newtopia alongside Hellbound star Park Jeong-min. Both projects are set to debut in 2025.
In other BLACKPINK news, Jennie recently made her Billboard Hot 100 debut with her latest single, ‘Mantra,’ which was released earlier this month.
–Silviya.Y