Coldplay made their comeback last week with the release of thier two new tracks called, ‘Orphans’ and ‘Arabesque’, both of which will feature on their double record “Everyday Life”. According to Martin, “The new album is very sexy, it’s all about partying.”
When asked about the unique methods adopted by the band to promote the album, which saw them announce the tracklist LP, to which Martin responded: “Terrible.”
Explaining the thought process behind the campaign, he said: “We’re trying not to do anything that doesn’t seem like a good idea. And one of us said, ‘Hey, let’s announce things by writing a letter to the people and putting it in a newspaper’. The rest of us said, ‘Yeah, that’s a good idea!’
“It’s very Game of Thrones, and also I think the music we’re making right now is very earthy and there’s not much glamour to it. It’s very raw and that just felt like the nicest way of telling people.”
This insight comes after Coldplay shared their official video of the song ‘Orphan’, which arrived online last week. The visuals see Martin and co. perform in a rotating room whilst backed by colourful imagery.
Well, we’re always up for those unique concepts!