Demi Lovato and Ariana Grande have officially ended their professional relationships with manager Scooter Braun. Renowned as a highly successful music mogul, Braun boasts an impressive client roster featuring global stars such as Justin Bieber, David Guetta, Black Eyed Peas, Ava Max and Carly Rae Jepsen, as stated on his official website.
Emerging into the spotlight in 2008, Braun gained prominence by propelling the career of a then-12-year-old Justin Bieber, whom he discovered performing on YouTube. Over the course of 15 years, he has adeptly managed Bieber’s journey to stardom. However, recent years have brought controversies, including Braun’s alleged refusal to grant Taylor Swift access to her master recordings. Current reports from various US media outlets suggest that the renowned music manager has now parted ways with two of his high-profile clients: Ariana Grande and Demi Lovato.
Lovato’s decision to conclude her professional association with Braun has taken place. While the precise reasons for this separation remain undisclosed, the split is said to have occurred on amicable terms. In 2019, Lovato initially announced her collaboration with Braun in managing her career, expressing that the partnership felt like “dreams came true” for her.
“I officially have a NEW MANAGER. And not just any manager but the one and only Scooter Braun,” she said. “Couldn’t be happier, inspired and excited to begin this next chapter – thank you for believing in me and for being a part of this new journey.”
In a reportedly ‘amicable’ decision, the news outlet reveals potential timing challenges if the rumours of the split are true. This situation arises as the former Disney Channel star is about to launch her new album ‘Revamped,’ featuring re-recorded rock versions of her iconic songs.
In contrast, Grande, the pop sensation, has had a working relationship with Braun for a much longer period than Lovato, spanning a decade. Their collaboration began in 2013, resulting in six album releases, five of which topped the US Billboard Charts. Notably, Braun was by Grande’s side during the tragic Manchester bombing that claimed 22 lives among her fans. He orchestrated the One Love benefit concert to honour the late fans, which raised substantial funds to support the families of the victims.
While Grande hasn’t released an album since ‘Positions’ in 2020, she has been concentrating on her involvement in the upcoming movie adaptation of the renowned musical ‘Wicked.’ The extent to which she’s severing ties with Braun beyond management remains uncertain. Alongside Lovato and Grande, Colombian singer J Balvin also left Braun’s management last month to join Jay-Z’s Roc Nation.
In another development involving Scooter Braun, it was revealed last year that he regretted his handling of the sale of Taylor Swift’s master recordings. The feud between them ignited in 2019 when Braun’s investment group, Ithaca Holdings, purchased Swift’s former label Big Machine for $300 million (£227 million). This dispute resurfaced in late 2020 after Swift confirmed the shift in ownership of her catalog for the second time in two years. She expressed her belief that the deal had deprived her of her life’s work, asserting that the master recordings were never offered to her for purchase.
When asked if he would change the way he approached the situation last October, he responded: “I didn’t appreciate how that all went down. I thought it was unfair. But I also understand, from the other side, they probably felt it was unfair, too.
“So I choose to look at it as a learning lesson, a growing lesson, and I wish everyone involved well,” he added. “I’m rooting for everyone to win because I don’t believe in rooting for people to lose.”