Hailey Bieber is making her way from the bathroom to the kitchen! After having received immense love for her YouTube interview series ‘Who’s In My Bathroom?’, Bieber launched the first season of ‘What’s In My Kitchen?’
The series is a six-episode installment which will feature the model sharing recipes for her favourite dishes, including chicken wings and the popular Erewhon Skin Smoothie.
“‘What’s In My Kitchen?’ was a natural spinoff to ‘Who’s In My Bathroom?’ because our audience was ready for us to stop eating in the bathroom!” Bieber noted. “I’ve loved cooking and sharing meals with friends on my social channels for years, and I can’t wait to bring this experience to the fans of our network with OBB and HexClad. Creating new formats and IP for my channel has been really empowering, as my team and I get to truly create everything from concept to screen, and I can’t wait for everybody to see what’s next.”
Hailey Bieber is all set to source her ingredients for this show from Village Market Place from Community Services Unlimited. This organisation works to “address the inequalities and systemic barriers that make sustainable communities and self-reliant life-styles unattainable.” Hexclad is also going to make a donation to the Accion Opportunity Fund, which allows female-owned and POC-owned small businesses in the food industry to get microloans upto $100,000.
– Riya Sohini