The Stranger Things actor, Jamie Bower has released his fourth stand-alone single for 2022, a sombre new song titled ‘I Am’.
‘I Am’ is a gloomy and twangy country-rock song. Both the song’s lyrics and the music video that goes along with it, include several references to religion and death. During an appearance on The Tonight Show Starring Jimmy Fallon, Bower first mentioned the song, where he also humorously delivered the lyrics of Lizzo’s ‘About Damn Time’ song in the voice of his Stranger Things character, Vecna.
Vicente and Fernando Cordero, who served as director and cinematographer respectively for the music video for ‘I Am’, cast Bower in two different roles.
These characters are referred to as “a preacher at the pulpit, delivering a passionate liturgy, and a wayward congregant who stumbles into the chapel” in a press release. Bower described the video clip as “a haunting display of being confronted by your inner self” in terms of theme.
Check out the video for ‘I Am’ below:
‘Crow,’ Bower’s first song of the year, was released in April. The double A-side songs ‘Run On’ (featuring King Sugar) and ‘Devil In Me’ were released the next month. Bower was the lead singer of the London punk band ‘Counterfeit’ prior to beginning his solo career.
Bower has admitted that, after playing Vecna, he used Placebo’s cover of Kate Bush’s ‘Running Up That Hill (A Deal With God)’ to help him break character. The original song’s appearance in the fourth season of Stranger Things gave it a significant boost in popularity.
Bower told NME in an interview before his role on Stranger Things that he had appreciated the independence of being a solo musician.
“I feel creatively in the best space that I’ve been in for a long time, if ever,” he said at the time. “I want to be cautious here because I don’t want to be like, ‘Oh, well, I’m the lone wolf and I don’t need anyone’, but there is certainly something to be said for just going with your gut and going with intuition.”
Bower, who celebrated seven and a half years of sobriety last month, recently shared his own story of addiction.