Jonas Brothers Team Up With Crumbl for New Rob’s Backstage Caramel Popcorn Cookie
Crumbl Cookie and the Jonas Brothers have teamed up for a delectable new project. Rob’s Backstage Caramel Popcorn, a band favourite, served as the inspiration for a limited-edition cookie that Crumbl debuted recently. The cookie has a buttery base with Rob’s Backstage Caramel Popcorn, creamy caramel frosting, and a drizzle of melted caramel on top.
Joe Jonas shared a picture of the cookie and expressed his excitement for the new creation on Instagram to announce the release. Joe, Kevin, and Nick Jonas joined the brand’s culinary crew to create the cookie themselves in a video that Crumbl shared. Each brother displayed his unique style as they competed in a fun decorating contest. Nick concentrated on applying the frosting precisely, Joe chose a dramatic popcorn drizzle, and Kevin decided to conclude with a bold handful of popcorn. Kevin’s effort was commended by the staff, who noted his commitment to the design.
Image Courtesy: Crumbl/ Instagram
There are two sizes of the cookie: giant and tiny. Sawyer Hemsley, a cofounder of Crumbl, called the combination “a sweet new hit,” describing it as the ideal fusion of music and food. He underlined that a wonderful approach to start 2025 was to share the Jonas Brothers’ favourite food in cookie form. Harrison Fugman, cofounder of Rob’s Backstage Popcorn, also praised the partnership, pointing out how the treat has changed from a straightforward nibble to a creative cookie.
Fans have the opportunity to win signed Jonas Brothers records, band goods, Rob’s Backstage Popcorn merch bundles, and Crumbl gift cards as part of a giveaway that Crumbl posted on Instagram to commemorate the event.
Image Courtesy: Crumbl/ Instagram
Rob Garbowsky, the father of the Jonas Brothers’ close friend and former guitarist Greg Garbowsky, is the creator of Rob’s Backstage Popcorn, which has a special connection to the band. The band has always loved popcorn, and it has been used in past partnerships with other celebrities including Kelly Clarkson and Priyanka Chopra Jonas.
–Farheen Ali
