Even though summer has barely begun, the Jonas Brothers have a sweet new ‘The Children’s Place’ campaign ready to welcome Kevin Jonas’ two daughters back to school.
Kevin Jonas is seen FaceTiming his wife Danielle, his two daughters Valentina, 6 and Alena, 9, in the advertisement. Kevin greets his daughters, “I just want to wish you an amazing first day of school,” before Joe Jonas enters the frame.
“Hey, Alena, you’re going to have a great day,” Joe affirms, before Nick Jonas says, “Don’t forget to dream big.”
The song ‘Celebrate!’ by the Jonas Brothers from their album ‘The Album’ then plays in a fantasy scenario. In addition to winning a talent competition, enjoying pizza and cupcakes for lunch, and having Kevin Jonas visit for career day before taking the students to the gym for a Jonas Brothers concert, Alena and Valentina are seen decked out in their best ‘The Children’s Place’ outfits as they experience the best first day of school ever.
Along with the beautiful advertisement, ‘The Children’s Place’ and the Jonas Brothers are getting together for a contest where one school will win a $100,000 grant and the chance to go to a private concert by the Jonas Brothers in New Jersey. ‘The Children’s Place’ mobile app will let parents nominate their child’s school until the contest is over on 30th July. This is if their child is in grade K-8, attending a non-tuition-based school for the 2023–2024 academic year.
– Riya Sohini