Kid Cudi got together with DJ and Bape creator, Nigo on a new tune called ‘Want It Bad,’ which you can listen to below. It’s the second preview of Nigo’s forthcoming album, ‘I Know Nigo,’ which was produced by Pharrell. The project’s debut single, ‘Ayra,’ featuring A$AP Rocky, was released last month.
On the euphoric ‘Want It Bad’, Cudi celebrates his successes and the grind it took to get to this point: “Lives fast, with high hopes/ Story of a kid who was feelin’ low/ To the life of me, lemme set the scene/ On my grind, I work hard/ Lord hit me, woah, tell ’em it’s a new mould/ Walk into a different zone, doin’ the impossible/ Too incredible.”
Check out the Harrison Boyce-directed clip below, which features a spectacular video shot in Paris:
Nigo initially announced the album in December, stating that it was in the works and that he’d signed to Steven Victor’s Victor Victor Worldwide label, which is a joint venture between Victor and Universal Music Group. Pharrell, Kid Cudi, A$AP Rocky, Lil Uzi Vert, Pusha T, Tyler, The Creator, Fam-Lay, and Teriyaki Boyz will all make appearances, with more to be announced.
Nigo has long been interested in and associated with the world of music, outside of his career as the founder of the streetwear brand A Bating Ape. He is the DJ for Teriyaki Boyz, a hip hop group that released their debut album ‘Beef or Chicken’ in 2005 and followed it up with ‘Serious Japanese’ in 2009.
Williams on ‘Cho L A R G E’ and ‘Work That!’, and Pusha T and Fam-Lay on a remix of ‘Tokyo Drift (Fast & Furious)’ are some of the musicians featured on previous Teriyaki Boyz cuts who will be included in Nigo’s upcoming album. ‘Want It Bad’ will be Cudi’s first new track in 2022. ‘Man On The Moon III: The Chosen,’ released in 2020, was his most recent album.
In a four-star review of the album, NME‘s Will Lavin called it a “cinematic masterstroke that electrifies the senses at every turn”.
The review continued: “Kid Cudi gives us every part of himself, laying out his insecurities and inner demons in the hope that it might help someone else, his words etched into a vivid backdrop of intoxicating melodies and palatial riffs. No one does mood music quite like Cudi.”
The album’s vinyl edition broke a US chart record in December, re-entering the Billboard chart at number four, surpassing its previous high of number ten. The album sold 42,000 copies in the week in the week beginning December 17, with 41,500 of those being vinyl. According to Chart Data, the album has shattered the record for the largest vinyl sales week for both a male artist and a rap album in Nielsen history. Meanwhile, Kid Cudi has claimed that he will release two albums this year, claiming that he has some “tasty surprises” in store.