This week, Pfizer announced a collaboration with Lady Gaga for a new commercial aimed at increasing public awareness for migraines.
In honour of this year’s ‘Educate Yourself, Educate Others’ theme for June’s Migraine and Headache Awareness Month, they have partnered together. According to one study, migraine is sometimes misdiagnosed as a particularly severe headache, but is a crippling, recurrent neurological disorder that is regarded as the second-most incapacitating ailment in the world.
Gaga, a 13-time Grammy winner, was only 14 years old when she received her initial migraine diagnosis.
“My experience with migraines was debilitating. I would be in bed for days with tremendous pain in my head, behind my eyes, and all throughout my face,” the pop star said. “I couldn’t read or have any lights on, and I needed to be alone in a quiet room for hours that could lead to days until the pain subsided.”
Gaga is not new to being open and honest with her fans about her different health concerns. She talked openly about the hip ailment which prompted her ‘Born This Way Ball’ tour to be cut short in 2013.
The singer/actress released some of the first professional footage from her ‘Chromatica Ball’ tour in a new commercial to celebrate the Pfizer partnership. Gaga empathetically said, “I know what it’s like to perform through pain,” in a voice-over before going into an advertisement for Pfizer’s Nurtec ODT medication.
In support of ‘Chromatica’, her sixth studio album, which featured big singles including ‘Stupid Love’ and the Grammy-winning Hot 100 No. 1 smash ‘Rain On Me’ (with Ariana Grande), Gaga sold out stadiums around Europe, Asia and North America last year.
Lady Gaga achieved five No. 1 singles on the Hot 100 from 17 top ten entries. Since 2011’s ‘Born This Way’, the Golden Globe-winning actress has scored six chart-topping singles on the Billboard 200.
– Riya Sohini