Lil Pump is All Set to Tap Into The ‘Grand Theft Auto’ Metaverse

Lil Pump is ready for his next project ‘LP2’ by tapping into the metaverse after releasing an EP called ‘Tesla’! The artist created his virtual world with facets of Lil Pump including a ‘Pump Playhouse’, an underground gambling-themed game zone, mansions and multiple cars. 

“We built this server with the strategy in mind to bring Pump’s core fans and consumers into his world through the lens of gaming culture,” Rich Foster, head of digital marketing at SoundCloud, stated. “We were intentional that we not only use GTA as a launchpad, but to migrate unique easter eggs throughout the experience.”

A compilation of Lil Pump’s songs and videos play throughout the metaverse, including his Ty Dolla $ign-assisted ‘She Know’. He is also known for his body transformation, $25,000 porcelain veneers and latest single 'Tesla' which got over a million YouTube views in three days.

“As we continue to see, dropping music alone isn’t enough anymore, it’s about creating moments around the music, all the better if those moments can engage fans and different communities,” said the director of artist services at SoundCloud, Jory Carver.

– Riya Sohini