Metallica And Wolverine Honour ‘Giving Tuesday’ With a New Collaboration
A co-branded shirt-jacket, hooded sweatshirt, graphic t-shirt, knit beanie and the return of the Wolverine x Metallica Scholars Hellcat UltraSpring work boot are all part of the Wolverine x Metallica Scholars Collection, which was unveiled recently.
The range of prices for the collection, which is only offered at Wolverine.com, is $15 to $165. Wolverine will donate 50% of all sales from the limited-edition line to Metallica Scholars, the workforce education programme within the band’s non-profit organisation ‘All Within My Hands’. Metallica Scholars provides “direct support to community colleges to enhance their career and technical education programs.”
The third successive year that Metallica and Wolverine have teamed up to support educational initiatives for the upcoming workforce is marked by this most recent collaboration, which includes collectible artwork created by artist and Metallica collaboration Brandon Heart.
“The Metallica Scholars initiative enables students of all ages to embrace workforce education and learn a new trade or upskill to diversify their knowledge base,” said Peter Delgrosso, Executive Director of All Within My Hands. “While our foundation is very active in supporting workforce education in community colleges across more than half of the U.S., it certainly takes a village. Our partner, Wolverine, has gone above and beyond to support our initiatives, and we could not be prouder and more honoured to roll out the third limited-edition collection with them in direct support of our mission.”
“We value our partnership with All Within My Hands immensely because, together, we are able to work towards our unified goal of bringing awareness to all the great opportunities that exist within the skilled trades — like being one of the talented rig-builders, electricians and set-builders that make up the road crew for a touring rock band,” noted Scott Schoessel, Wolverine VP of Global Marketing.
Other Metallica news includes the band’s announcement of a 2023–2024 world tour and a new album, 72 Seasons, due out next year.
Sikha Sohan
