NFT Collector Spends $450,000 to Live as Snoop Dogg’s Virtual Neighbour

An NFT collector has reportedly spent a whopping figure of $450,000 (£339,837) for a plot of virtual land to be Snoop Dogg‘s neighbour in the rapper’s new interactive world.

‘Snoopverse’ is a digital community that resides within The Sandbox, an Ethereum-based platform for creating and monetising online hangout spaces and gaming experiences. By being Snoop’s virtual neighbour, fans will be given access to exclusive, members-only parties at a digital facsimile of his California mansion – which is currently still under construction.

‘Snoopverse’ residents known as Snoopites or Snoopers, will be able to deck out their avatars in fancy designer clothes, drive sports cars, and construct on their own Snoopverse plots, which they can profit off when other residents come to visit. It’s similar to what you have with Sims, maybe just a lot pricier. They’ll also have the chance to become Snoop Dogg himself, thanks to hand-crafted voxel Avatars that can be used in The Sandbox metaverse.

Many other celebrities and famous figures have been utilizing the NFT in their way. Snoop Dogg isn’t the only well-known figure who has teamed up with The Sandbox. The platform, which recently concluded a $93 million Series B fundraising round headed by SoftBank, already has land owned by electronic musician Deadmau5 and intellectual rights such as the popular TV program The Walking Dead, The Smurfs, and the Care Bears.

The Sandbox recently closed a $93million (£70.2million) Series B funding round led by SoftBank. The startup’s majority stakeholder is Hong Kong-based gaming firm Animoca Brands, an early metaverse and GameFi backer that was valued at $2.2billion (£1.6billion) after raising $65million (£49million) in October.

Snoop dropped his new album ‘The Algorithm’ last month, marking Tha Doggfather’s 19th studio album. It also served as his first project for Def Jam, after coming onboard as the label’s executive creative consultant back in June.