Post Malone has been named the new men’s ambassador for UGG, launching a global campaign titled ‘Lead a Horse’ to showcase the brand’s Weather Hybrid Collection.
The campaign kicks off with a visually stunning short film, featuring Malone leading a horse down a gravel road, where he dramatically steps into a puddle, highlighting the waterproof features of the iconic Neumel and Tasman designs.
Image Courtesy: People
Both styles come with a bright blue outsole made from renewable sugarcane, along with waterproof suede and UGGplush upcycled wool lining. The Tasman retails at $150, while the Neumel chukka boots are priced at $180. This refreshed take on classic silhouettes celebrates sustainability and comfort, two core values of the brand.
In the press release, Malone shared his long-time admiration for UGG, saying, “I’ve been a fan since high school, and wearing the boots always feels great. I’m excited to work with the brand and bring my crew into this new campaign.”
Anne Spangenberg, President of UGG, expressed her enthusiasm for the collaboration, stating, “We’re thrilled to partner with Post Malone, who embodies self-expression, a key value of UGG. His creativity shines through in this campaign.”
Directed by Ramez “Messy” Silyan, the campaign highlights Malone’s distinct style while emphasising the versatility and durability of UGG footwear. This partnership reflects both comfort and creativity, aligning perfectly with Malone’s personal style and UGG’s brand ethos.
-Sushmita Sarkar