Selena Gomez just announced the release of her new makeup line! The makeup line is called “Rare Beauty” and focuses on being rare and effortlessly beautiful. This is also an ode to her latest album where she preaches that everyone isn’t meant to be alike.
Gomez disclosed that her past insecurities about her skin was the central theme of the makeup line . She said “Being rare is about being comfortable with yourself, I’ve stopped trying to be perfect. I just want to be me.” is the mission of her makeup line. She announced its official debut on an instagram live session.
Selena didn’t not hint at the products offered by her makeup line , but the bold red look she wore on instagram live has us hoping that the line might feature some of her bold red and orange shades. It is going to be interesting to see the products offered by the line because the artist is usually spotted with a natural look.
“Its not just a product but a lifestyle” she said. With a gender neutral target audience she announced that girls and boys should have fun experimenting with various looks. Kudos to her for finally launching a product that the world is in desperate need of!
Selena had filed for an official trademark last year in August , today she announced “ I’ve been working on this special project for two years and can officially say Rare Beauty is launching in Sephora stores in North America this summer!”
She said that Rare beauty isn’t about how others see you , it’s about how you see yourself. While its is set to launch in the USA currently , it will hit global shelves by 2021. Selena also assured fans that she will work toward making the products accessible and inclusive. We hope she keeps her word !