Selena Gomez just celebrated her 28th birthday and to mark the occasion, her makeup line ‘Rare Beauty’ launched a brand new initiative. Titled the ‘Rare Impact Fund,’ it aims to raise $100 million to provide mental health services to underserved communities.
Helping to raise the amount of $100 million, 1% of annual sales on Rare Beauty products will be diverted to these funds. In addition, funds raised by partners will also help the organization reach its goal over the next 10 years. Speaking of this mega-project, Selena Gomez had this to say:
“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality. Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world.”
The star then went on to highlight that the Rare Impact Fund would touch the lives of many, in the hopes of making a difference in the world.
Access to Mental Health Services
Further, Scott Friedman, CEO of Rare Beauty touched upon the fact that their goal was both daring and ambitious. Raising $100 million over the next ten years is no simple feat but the hope is, “With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.”
Rare Beauty also created the Rare Beauty Mental Health Council, which is armed with a string of mental health experts from laudable universities and other organizations. They will help mould the company’s strategy and plan of action.
Selena Gomez herself, has never shied away from discussing her battles with mental health. And as she mentioned earlier, simply having a better understanding of what one’s suffering from, can help you move forward.
By: Nina Karun