Shawn Mendes is All About Sustainability in His Latest Tommy Hilfiger ‘Classics Reborn’ Collection
Shawn Mendes is celebrating Earth Day early this year with his sustainable Tommy Hilfiger collaboration, ‘Tommy X Shawn Classics Reborn’. The collection involves 28-piece men’s and women’s wear items. The ad for the collaboration features Mendes’ sister Aaliyah Mendes, artist/songwriter and friend Jon Vinyl, producer Mike Sabath, artist Ahmad Cissé, author/model Maye Musk, designer Czarina Kwong, models Yvesmark Chery and Jane Pathammavong and champion for change Deprise Lons.
“I’m so excited to be working with my Tommy Hilfiger family on the Classics Reborn collection,” said Mendes about the line that features clothing items crafted from recycled textiles and Recycrom. Recycrom is a new dye-making technique that reprocesses fibers by turning pre-consumer factory cutting waste into a coloured powder, thus minimizing the waste in all stages of production.
“The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.”
“What if we could reinvent what once was tossed aside?” Mendes asks in the ad that uses the brand’s signature red, white and blue colour palette. “Take it, remake it, change is always vital. There’s not better time to surround yourself with inspiration, with people who move you. With clothing made from discarded fabrics, coloured with memories and reborn into new icons.”
The collection was inspired by Hilfiger’s take on “pre-90s prep,” while simultaneously focusing on inclusivity across four principles: Colour Reborn, Materials Reborn, Self Reborn and Community Reborn. “The ‘Tommy X Shawn Classics Reborn’ collection marks another step towards realizing our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All,” said Hilfiger in the statement. “Shawn is an impressive young man and advocate for positive change. We’re proud to partner with him and continue playing our part in creating a more responsible future of fashion.”
Hilfiger and Mendes are promoting the collaboration by hosting events in London, Berlin, Milan and Mexico City.
– Riya Sohini