Snoop Dogg has stated that he is not legally allowed to use the name ‘Snoop Loopz’ for his new cereal brand.
The gluten-free marshmallow-filled cereal was first introduced by the rapper and Master P back in August, but he has since been warned that he cannot use the moniker. The possibility that Kellogg’s, the manufacturer of the cereal Froot Loops, may threaten legal action is the most likely explanation for this.
The pair confirmed the change on their respective Instagram accounts. “So they don’t want us to use Snoop Loopz on our cereal box even though that’s my name. We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared,” Dogg said
“But our mission is to build diversity and economic empowerment. Times have changed. There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth. Broadus Foods is all about helping the community.”
“It’s official we’re taking over the breakfast foods industry. They can’t stop us. It’s David versus Goliath. @masterp and I got the slingshot. This is a minor setback for a major comeback. #GodsPlan What do YOU think we should name our new cereal?”
A part of the cereal’s profits will be donated to charity, including the homelessness organisation ‘Door of Hope’, according to a prior statement by Broadus Foods.
Jack White had some thoughts on the cereal brand when it was originally announced. “I do have a couple of important questions about the box that the cereal is delivered to customers in,” he said on Instagram. “In the press release from Broadus Foods, the photo of the cereal box contains the words ‘MORE MARSHMALLOWS’. More than what? If this is in fact a brand new cereal, it can’t be more marshmallows than ‘before’.”
“Is it a statement that this cereal has more marshmallows than say… a bag of sand, or a typical Caesar salad? Or, is it a DEMAND from Snoop Dogg himself that we just have more marshmallows in this world in general? That last theory is my hope.”
In other news, Snoop Dogg said last month that a biopic about his life is in production.