Taylor Swift Sets New Records, Blows Up Charts With ‘folklore’

Taylor Swift has been basking under the spotlight since her release of ‘folklore‘ and she has no intentions of leaving her spot. Here’s why: ‘folklore’ just made its explosive landing on Billboard’s 200 Albums Chart and also managed to break some pretty stellar records. 

For starters, ‘folklore’ raked in a whopping 846,000 equivalent album units in the U.S. in the week ending July 30th. Now, this album has also managed to notch Swift her seventh No. 1 album on the Billboard 200 chart, tying her with Janet Jackson for the third-most leaders among women in the history of the chart. A few steps ahead are Barbra Streisand and Madonna with 11 and 9 No. 1s, respectively. 

Taylor Swift Leads the Charge

Swift has also earned the most No. 1 debuts among women.  All seven of her albums have landed on that special, coveted spot, which is no ordinary feat. Following closely behind are these big names:  Beyoncé, Lady Gaga, Madonna and Britney Spears – all tied with the second-most debuts at No. 1 among women, with six each. 

‘folklore’ also notched 2020’s biggest week for an album, and biggest for any album since Taylor’s 2019 release, ‘Lover’. With 846,000 equivalent album units, Swift has raised the bar even higher after beating out Juice WRLD’s  ‘Legends Never Die which scored an impressive 497,000 units in the tracking week ending July 16th. 

Interestingly, the star’s previous release ‘Lover’ stands just a few spots ahead, with 867,000 units earned in the week ending August 29th, 2019.

As you can see, fans are simply delighted, to say the least. After all, Taylor’s wins are truly laudable considering that there was no promotion on her end, leading up to the surprise release. 

By: Nina Karun