When it’s for a worthy cause, Taylor Swift’s endorsement counts for a lot.
Toby Keith and Friends’ 2023 OK Kids Korral auction, which benefits kids with terminal illness and their families, revealed the top-earning items. It was a guitar autographed by the ‘Anti-Hero’ pop star that outsold all the other things at the event earlier this month, even though flights to Europe, one-on-one time with Keith and signatures from other celebs undoubtedly brought in some big cash.
A stunning $120,000 was paid for the Swift-signed instrument, boosting the charity’s total revenue to a record-breaking $1.8 million. Additionally, Lon Helton of Country Countdown USA donated a guitar, and Tim McGraw, Garth Brooks, Carrie Underwood, Kane Brown, Parker McCollum, Cole Swindell, Jordan Davis, Brantley Gilbert, Russell Dickerson, Brett Young, Ingrid Andress, Maren Morris, Luke Bryan and Jelly Roll all signed autographs. These items were among the highest earners.
Ashley Furniture, Crew’s Cottage Carlton Landing, The Joinery, Tim Kenney, Travis McIntyre, Red Fork Distillery, Kennel & Crate, Ryan Cunningham, South OKC Ace Hardware and LOREC Ranch Home Furnishings made contributions. Other auction items included memorabilia from NFL quarterback Joe Burrow, NBA star Steph Curry and golfing legend Tiger Woods.
The Toby Keith Foundation, which was founded in 2006, raises money and offers home to children with cancer in Oklahoma. They built the OK Kids Korral in 2014 so that families could stay there comfortably while their children received treatment.
“Next year, it’ll be the 10th year for OK Kids Korral, the 20th year of my foundation party,” Keith said at the event. “We’re gonna celebrate a 10 and a 20, and we’re gonna blow it out. It’s amazing how much support we get. But it takes that kind of support to handle 300 families a year.”
– Riya Sohini