The fan favourite from Taylor Swift’s 2019 album ‘Lover’, ‘Cruel Summer’ is currently being promoted to U.S. pop radio.
Republic Records will officially start pushing the song to pop radio stations according to @USRadioUpdater’s story. The song is aiming for a debut on Billboard’s Pop Airplay survey, according to building data from Mediabase, which provides data to Luminate for Billboard’s airplay charts.
Famous Pop Airplay reporters who have already played ‘Cruel Summer’ include WWPW and WWWQ Atlanta, KHKS Dallas and KMVQ San Francisco. These reporters also gave the song spins in 2019. ‘Cruel Summer’ returned to the Billboard Hot 100 this month after spending two weeks at No. 29 in September 2019. With 9.6 million official streams, 2.6 million radio airplay audience impressions (up 71%), and 1,500 downloads sold in the US between 2nd to 8th June, it is ranked No. 47 on the Hot 100.
Swift’s song ‘Cruel Summer,’ which she co-wrote with Jack Antonoff and produced with Antonoff and St. Vincent, has gained popularity recently as a result of her performances of it on her current Eras Tour. This is the first time that Swift has had the opportunity to highlight songs from ‘Lover’, which was released just before the COVID-19 pandemic. Ten acts, including nine of her LPs, make up the concert. Beginning with ‘Miss Americana & the Heartbreak Prince,’ ‘Cruel Summer,’ ‘The Man,’ ‘You Need to Calm Down,’ ‘Lover’ and ‘The Archer,’ she performs songs from the ‘Lover’ era in chronological order.
‘Lover’ is also making a comeback. Since the Eras Tour started, it has consistently been placed in the top 20 of the Billboard 200. The album’s previous highest rating on the chart was in 2020.
Since its debut, ‘Cruel Summer’ has generated 383.1 million official on-demand streaming, 17.8 million listeners from airplay, and 37,000 sales in the United States.
The current song from Swift’s 2022 album ‘Midnights’, ‘Karma’, is still the main focus of the label’s promotional efforts for Swift, according to Republic. With a 17% increase in plays, the song moves up 8 to 6 on the Pop Airplay chart for the week. It was her 21st Pop Airplay top 10 and her third single from ‘Midnights’, following ‘Lavender Haze’ and ‘Anti-Hero,’ which peaked at No. 1 for three weeks in December-January
As a result of its fresh remix with Ice Spice, ‘Karma’ rocketed to No. 2 on the Hot 100 for the June 10 period, marking Taylor Swift’s milestone 25th top five hit and the fifth-best total in the chart’s history.
– Riya Sohini