The 5 Most Captivating Animated Music Videos of 2020

‘Hallucinate’ – Dua Lipa

Finding a home in “Future Nostalgia” Dua Lipa’s groovy track, ‘Hallucinate’ finally received its very own music video. Ripe with sparkly retro beats and Dua’s husky hooks, the visuals parallel the vibrant nature of the song perfectly.

In a rather humourous twist, the video gives us a taste of the star’s “hallucinations” – which include dancing vegetables, rainbow doorways, moody flower beds and ultimately, Dua dancing upon what appears to be a disco-ball planet. Yup, it’s a real treat from start to finish.

Now, coming to the process of creating this video, Lipa approached production company ‘The Mill’ and director Lisha Tan with a 2D animated music video idea for the song. It was inspired by the 1970s disco heyday, which included loud character deigns and diverse colour palettes. Tan then took this cue to begin research on iconic photos from the disco aesthetic of the 1970s. She then compiled references and inspirations from the debauched behavior and crazy costumes everyone displayed at the time. Dua and Tan also dabbled in the concept of dreams and nightmares. Tan additionally based much of the video on the track’s lyrics, in order to keep the concept watertight.

Tan then gave the design team a general brief and parameters before allowing them to bring each aspect of the video to life. The teams were in constant communication with each other through video chats. In fact, Dua’s choreographer, Charm La’Donna, even reached out to help them create the dance moves and mannerisms to add a certain authenticity to the whole project.

And finally, that’s how ‘Hallucinate’ was born.