Over the past decade, music videos have become an increasingly important part of the music industry. As streaming services like YouTube have become more popular, music videos have become a way for artists to reach new audiences and connect with fans in unique ways. Here are five of the best music videos from the last decade:
Childish Gambino – ‘This Is America’ (2018): This music video, directed by Hiro Murai, is a powerful commentary on racism and violence in America. It features Childish Gambino dancing through a chaotic scene, with images of police brutality and mass shootings flashing on screen. The video sparked a lot of discussion and debate when it was released, and it continues to be an important cultural touchstone.
Beyoncé – ‘Formation’ (2016): Beyoncé’s ‘Formation’ music video, directed by Melina Matsoukas, is a celebration of black culture and history. The video features Beyoncé in a series of stunning outfits and locations, with powerful images of black pride and resistance. The video also includes references to Hurricane Katrina and police brutality, making it a powerful political statement as well.
Kendrick Lamar – ‘Alright’ (2015): Kendrick Lamar’s ‘Alright’ music video, directed by Colin Tilley, is a stunning visual representation of the rapper’s message of hope and resilience. The video features Kendrick rapping on top of a police car, surrounded by dancers and stunning visuals. The video’s message of hope and resilience in the face of police brutality and systemic oppression is particularly powerful.
Taylor Swift – ‘Blank Space’ (2014): Taylor Swift’s ‘Blank Space’ music video, directed by Joseph Kahn, is a clever and self-aware commentary on Swift’s public image. The video features Swift playing a stereotypical ‘crazy girlfriend,’ with over-the-top outfits and exaggerated facial expressions. The video’s humour and self-awareness made it a huge hit with fans and critics alike.
Rosalía – ‘Malamente’ (2018): Rosalía’s ‘Malamente’ music video, directed by Canada, is a stunning tribute to Spanish culture and flamenco music. The video features Rosalía in a series of stunning outfits and locations, with powerful images of passion and emotion. The video’s mix of modern and traditional elements makes it a unique and captivating viewing experience.
Overall, these five music videos represent some of the best and most innovative work over the past decade. Each video tells a powerful and important story, and they all demonstrate the power of music to connect with people on a deep emotional level.
– Riya Sohini