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The Impact of TikTok on The Music Industry!

TikTok has had a massive impact on the music industry since its launch in 2016. The social media app allows users to create short videos and share them with millions of viewers worldwide. Music has become a huge part of the TikTok experience, with users incorporating popular songs into their videos and creating viral dance challenges that often go on to dominate the charts. 

Image Courtesy: XXL Mag

TikTok has become a platform for discovering new music and making songs go viral. Many tracks have become chart-topping hits after being featured in TikTok videos, such as Lil Nas X’s ‘Old Town Road,’ Doja Cat’s ‘Say So,’ and Megan Thee Stallion’s ‘Savage.’ TikTok has provided a way for emerging artists to get exposure and build a following. Many up-and-coming musicians have gained a large following on the app, which has translated to increased streams and album sales.

TikTok has also sparked a trend of remixes and covers of popular songs, often created by amateur musicians. These remixes and covers can go on to become hits in their own right and provide a creative outlet for aspiring musicians. TikTok has become a platform for collaborations between musicians and content creators. Many musicians have partnered with TikTok stars to create viral videos and promote their music.

Image Courtesy: WBD

TikTok has had a significant impact on the music industry, providing a platform for viral hits, exposure for emerging artists, remixes and covers, and collaborations between musicians and content creators. The app’s influence on the music industry is only expected to grow in the years to come.

– Riya Sohini

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