The video for BIA and J.Cole's new track
'London' has been released. The video for the "braggadocious"
single was shot in overcast London and is reported to be "primarily
influenced by UK drill".
In the video, the American rapper, born
Bianca Miquela Landrau, goes shopping, has a tea party, and raps British
lingo while hanging out in London.
“He never met no one like me / It’s pretty
funny how now they all like me, innit?” she says in the track, before Cole
joins her, rapping: “Blokes going broke tryin’ to keep up with Cole, but I make
it back soon as I spend it.”
The video's theme of luxury is comparable to BIA's 2020 platinum song, 'Whole Lotta Money,' which Nicki Minaj remixed on the deluxe version of her 'For Certain' EP. “I damn near didn’t even wanna put this clip up cuz I need everybody to hear this shit PURE. How I heard it!” J. Cole said in an Instagram post about ‘London’
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He added: “I Asked BIA to come through the
studio for some whole other shit. First time meeting her. We chop it up. She
plays me this new song she had just did. Mannnnnnn in that moment I was blown
away.”
He went on to explain that he had been
thinking about the song for a month and that it was his "favourite"
despite having only heard it once. Cole then revealed that he loved the song
and wanted to collaborate on it.
“When the thought and conversation came up
about me adding a verse, I was excited but genuinely nervous cuz I didn’t even
see how the song could be better after what she did to it,” he said. “I didn’t
want to fuck nothing up! I’m grateful I Ended up catching the right wave.”
Cole is no stranger to teaming up with
others. He collaborated with Benny The Butcher on the tune 'Johnny P's Caddy'
in January.
“Any rapper will tell you when you’re working with someone like Cole, it’s like a match of wits; you gotta go crazy, because you know he is,” Benny said about working on the collaboration. “Iron sharpens iron. You want it to be an environment where someone has the presence to push you. It’s dope!” J. Cole will perform at a number of festivals in the coming months, including the Governors Ball in New York City in June and the Wireless Festival in London in July.
--Silviya.Y
