The Weeknd’s ‘Hurry Up Tomorrow’ Fails at Box Office, Misses Top 5 Debut

‘Hurry Up Tomorrow’, The Weeknd's most recent artistic endeavour, has underperformed at the box office, failing to place in the top five on its first weekend of release.  The movie ‘Hurry Up Tomorrow’ opened in sixth place with only $3.3 million in profits in more than 2,000 U.S. theaters, much below its stated $15 million budget, despite the excitement surrounding it and its all-star cast.

 Abel Tesfaye (The Weeknd) plays a fictionalised version of himself battling insomnia and mental decline in the film, which serves as a cinematic accompaniment to his January album of the same name.  Jenna Ortega, who has lately come under fire for her choice of roles, and Barry Keoghan are also included.

Tesfaye, Reza Fahim, and director Trey Edward Shults co-wrote the project ‘Hurry Up Tomorrow’, which was marketed as an artistic continuation of the album's ideas.  The album was well received by critics, who referred to it as a worthy legacy piece. However, the film has not gotten the same level of praise, with both reviewers and viewers primarily expressing disapproval.

Image Courtesy: IMDb

 Tesfaye has made hints that his Weeknd character might be coming to an end.  As he considered the development of his career, he clarified that he now feels prepared for a new phase and that preserving the artist identity has been more difficult than rewarding.  In an attempt to retire while still at the height of his power, he hinted that the album and movie together would act as a symbolic conclusion.

‘Hurry Up Tomorrow’ made an effort to combine ambitious storytelling with personal narrative, but its poor box office results and negative reviews indicate that the experimental film has not found much traction—at least not on the big screen.

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–Farheen Ali