Timbaland, Justin Timberlake and Nelly Furtado are back in action, reuniting after 16 years since ‘Give It To Me’ with their fresh jam, ‘Keep Going Up.’
This sizzling new single not only marks Timbaland’s return to the solo spotlight after more than eight years but also serves as his debut as an artist under the exciting partnership between his Mosley Music Group and Def Jam Recordings.
‘Keep Going Up’ is a lively, groove-infused track, showcasing Timbaland’s iconic R&B production style. The beat was cooked up by the talented Last Trip To The Moon’s producers Brandon Stewart and Brandon Cordoba, who shared their musical magic with Timbaland through his innovative music creator platform, Beatclub.
Be sure to check out the behind-the-scenes video of the track’s creation for a glimpse into their creative process.
‘Keep Going Up’ drops more than a decade and a half after the smashing hit ‘Give It To Me,’ a track that featured on Timbaland and Timberlake’s 2007 album ‘Shock Value,’ and where Nelly Furtado also added her magic touch. Before that iconic collaboration, Timbaland had a rich history of working separately with both Timberlake and Furtado, crafting musical gems.
Earlier this year, Timbaland spilled the beans that his longtime creative partner, Timberlake, has wrapped up his upcoming album, sending fans into a frenzy of anticipation.
In August, the music world mourned the loss of rapper Magoo, Timbaland’s close collaborator for years, who passed away at the age of 50. Magoo, one half of the Timbaland & Magoo duo, began their musical journey together back in 1989 as teenagers. Their debut album ‘Welcome To Our World’ in 1997 gave us the hit ‘Up Jumps Da Boogie.’
Timbaland and Magoo were also part of the legendary collective called Da Bassment Cru, featuring talents like Missy Elliott, Ginuwine and Playa. Magoo’s pivotal role in introducing Missy Elliott to Timbaland set the stage for a groundbreaking collaboration that changed the music landscape.