Ariana Grande Named Swarovski Brand Ambassador, Inspiring Others to “Embrace Their Unique Sparkle”
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The renowned singer has announced her exciting new role as the ambassador and face of Swarovski. This partnership will commence with an upcoming holiday campaign, setting the stage for a dazzling collaboration that promises to captivate audiences worldwide.
“I am thrilled to be Swarovski’s Brand Ambassador. It’s an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle,” Grande shared in a press release. Her enthusiasm for the partnership reflects her alignment with Swarovski’s values and vision, making her an ideal representative for the brand.
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Swarovski’s global creative director, Giovanna Engelbert, expressed her excitement about the collaboration, stating, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world.” Engelbert’s comments highlight the synergy between Grande’s vibrant personality and Swarovski’s mission to spread happiness and creativity through their products.
“Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style,” Engelbert added. “I look forward to engaging in inspiring creative dialogues together.” This sentiment underscores the mutual admiration and creative potential that the partnership holds, promising innovative and inspiring collaborations in the future.
Grande has had an eventful year, marked by the release of her seventh studio album, ‘Eternal Sunshine’. Featuring chart-topping tracks like ‘We Can’t Be Friends’ and ‘Yes, and?’The album has been a significant milestone in her career. According to Grande, the album cycle is just beginning, hinting at more exciting developments to come.
In a two-part conversation on a podcast, Grande reflected on her recent experiences and personal growth. She spoke fondly of her friendship with actress Cynthia Erivo, saying, “I hope we learned a lot from each other, but I learned so much as a person from her. And she loves hard. She is a Capricorn, and she loves hard and honestly and right.” This connection has had a profound impact on Grande, both personally and professionally.
-Sushmita Sarkar