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Ariana Grande, the renowned pop sensation, is approaching her album release with a new perspective on how she introduces her music to her devoted fanbase.
In an Instagram Story, the songstress unveiled a shift in her typical approach to album promotion as she prepares to unveil her highly anticipated project, ‘Eternal Sunshine’.
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Expressing profound gratitude for the unwavering support and anticipation from her fans, Grande conveyed her decision to deviate from her usual practice of releasing several singles before the album's debut. Instead, she disclosed her intention to offer the complete album experience to her listeners upon its release on 8th March.
Addressing her followers affectionately as ‘my loves’, Grande articulated her desire for fans to immerse themselves fully in the entirety of ‘Eternal Sunshine’ upon its launch, rather than teasing additional tracks beforehand. While assuring her audience of forthcoming singles after the album's release, Grande emphasised her preference for fans to embrace the album as a cohesive body of work initially.
Acknowledging the anticipation surrounding her new music, Grande expressed gratitude for her fans' patience and emphasised her eagerness to share this new chapter of her musical journey with them. With a heartfelt expression of excitement for the upcoming era, Grande concluded her message with anticipation for the special moments that lie ahead.
In essence, Grande's message signifies a deliberate choice to prioritise the holistic listening experience of ‘Eternal Sunshine’ and underscores her appreciation for the enduring support of her dedicated fanbase.
-Sushmita Sarkar