/indigomusic/media/media_files/2026/02/11/harry-po-2026-02-11t115955-2026-02-11-12-00-24.png)
Image Courtesy: Yahoo
In one of the most unforgettable moments in Super Bowl history, Puerto Rican superstar Bad Bunny delivered a halftime performance at Super Bowl LX that didn't just entertain—it made history. Held on 8th February, at Levi's Stadium in Santa Clara, California, the 13-minute Apple Music Super Bowl LX Halftime Show surpassed previous records set by Michael Jackson and Kendrick Lamar to become the most-watched halftime show ever. It drew an unprecedented 135.4 million viewers across TV and streaming platforms.
Epic Performance That Captured the World
Born Benito Antonio Martínez Ocasio, Bad Bunny made history on the Super Bowl stage by performing almost entirely in Spanish and incorporating reggaeton beats, Latin rhythms, and cultural iconography that reflected his Puerto Rican roots. The enthusiasm was palpable as soon as he appeared in his all-white jersey. Hits like 'Tití Me Preguntó,' 'Yo Perreo Sola,' 'Baile Inolvidable,' and other audience favorites were on his set list.
/indigomusic/media/post_attachments/media/HAr7eZkaYAA0IC_-693843.jpg)
Image Courtesy: X
Far from a generic spectacle, the performance wove cultural narratives—from symbolic sugar-cane fields to scenes that referenced community life—making the show both entertaining and meaningful.
Unexpected cameos by international celebrities, such as Lady Gaga, who joined Bad Bunny for a salsa-infused moment, and Ricky Martin, among others, added even more layers of excitement and star power to the show's staging and artistic vision. Perhaps the most talked-about moment, however, wasn't a song at all, but rather a real couple, who converted a pop cultural event into a once-in-a-lifetime personal celebration by getting married live on the Super Bowl stage, filled with vows and a wedding cake.
/indigomusic/media/post_attachments/a/6aa86f28-4904-4616-a12b-de42999533c4/bad-bunny-8-ap-gmh-260208_1770602318874_hpMain_16x9-503539.jpg?w=1600)
Image Courtesy: ABC News
Record Shattered and Cultural Impact Amplified
Bad Bunny's performance had an immediate and undeniable impact. Not only did his halftime show surpass prior records with an expected 135.4 million viewers, but it also reinvented what a halftime performance might be, surpassing Michael Jackson's long-standing benchmarks and overtaking Kendrick Lamar's 133.5 million viewers. Beyond just simple numbers, the spectacle generated cultural discussions. According to Apple Music, Bad Bunny's worldwide streams increased significantly, while the press conference that accompanied the halftime show had over 63 million views, making it the most-watched Super Bowl ever.
/indigomusic/media/post_attachments/2025/02/14ed030f-httpscdn-wp.thesportsrush.com202501563b226b-usatsi_25170599.jpg-49-920245.jpg?format=auto&w=3840&q=75)
Image Courtesy: Sportsblush
Not everyone was enamoured: political figures and commentators weighed in on the performance, some criticizing its language and messaging, while others embraced its message of unity and inclusivity. By carrying a football bearing the words "Together we are America" and evoking ideas of love, unity, and connection throughout the Americans, Bad Bunny ended his performance with a strong, symbolic message that had an impact much beyond the stadium lights.
Not only did Bad Bunny create a memorable performance, but he also changed the Super Bowl halftime story by fusing music, culture, social criticism, and spectacle into one of the most impactful moments in entertainment history.
