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The official trailer for the worldwide sensation Bad Bunny's performance at the Apple Music Super Bowl LX Halftime Show has already generated a lot of excitement. The teaser promises a spectacle full of energy, culture, and unity by providing a vivid view of the Puerto Rican performer dancing in front of varied audiences and colorful backdrop. Bad Bunny's performance at Levi's Stadium in Santa Clara, California, on 8th February, 2026, is expected to be one of the most anticipated halftime acts in recent memory.
From Global Music Sensation to Super Bowl Headliner
Bad Bunny, born Benito Antonio Martínez Ocasio, has become one of the world’s most influential musical artists of the last decade, known for his boundary‑breaking reggaeton and Latin trap music that blends culture, rhythm, and personal expression. He rose from relative obscurity to worldwide prominence, earning three Grammy Awards, chart-topping albums, and streaming milestones that cemented his position not only in Latin music but also in popular culture worldwide.
Bad Bunny is now getting ready for the Apple Music Super Bowl LX Halftime Show, one of the most important events in his career. Super Bowl LX, which is set for 8th February, 2026, at Santa Clara, California's Levi's Stadium, will introduce Bad Bunny's music to millions of viewers on TV and streaming services like NFL+, NBC, Peacock, and Telemundo.
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After appearing in Shakira and Jennifer Lopez's 2020 spectacle, this is his first solo halftime show. On 16th January, Apple Music unveiled an official trailer ahead of the big event, showcasing a colorful and upbeat sneak peek at what's to come.
The teaser, which was shot entirely in Puerto Rico, features Bad Bunny dancing to his song 'Baile Inolvidable' under a flamboyant tree, a symbol of the island's culture. He is joined by dancers of diverse ages, races, and styles, creating a visual celebration of harmony, joy, and cultural expression that establishes the mood for his halftime show.
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Image Courtesy: MacMagazine
What the Trailer Shows and What to Expect on Game Day
The new video offers a message in addition to a performance. The trailer highlights a major theme: "the world will dance," an inclusive invitation to a worldwide audience to engage in rhythm and celebration, as Bad Bunny grooves across tropical surroundings with people from many origins. This visual invitation highlights his connection to his roots and his intent to share Puerto Rican energy and music with the world's biggest audience.
The show is one of several musical performances scheduled for Super Bowl Sunday. Performers including Charlie Puth, Brandi Carlile, and Coco Jones will sing the national anthem, 'America the Beautiful,' and 'Lift Every Voice and Sing' prior to Bad Bunny's main act. With a 'Road to Halftime' campaign that highlights carefully chosen playlists of Bad Bunny's and other Puerto Rican tracks to set the mood for 8th February, Apple Music and the NFL have further increased the show's momentum.
Check Out the Trailer:
This Super Bowl participation coincides with a pivotal moment in Bad Bunny's career. His album 'Debí Tirar Más Fotos' topped charts all around the world in 2025, and at the end of the year, he was the most played musician globally on Spotify, with about 20 billion streams. His global success—along with strong cultural resonance—makes this one of the most talked‑about halftime shows in years, promising both a musical spectacle and a cultural celebration.
