A series of billboards have been popping up in major cities worldwide, hinting at Billie Eilish’s much-anticipated forthcoming album. While the billboards don’t reveal the album title, they prominently feature her blohsh symbol along with intriguing lyric snippets like “Did I cross the line?” “I try to live in black and white” and “She’s the headlights, I’m the deer.” These lyrics, adorned with a shade of blue, now serve as the profile photo and backdrop of Eilish’s social media accounts.
This tactic isn’t new for Eilish’s team, who used a similar strategy in 2021 to tease the release of her second full-length album, ‘Happier Than Ever.’ The recent billboard sightings come after Eilish announced in February that her forthcoming third album is mastered, indicating its completion.
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Hints about the album’s progress have been dropping for a while now. In December, Eilish confirmed that the album was “almost done” and assured fans that they would receive more updates “at some point.” Last year, the pop sensation discussed the evolution of her creative process while working on her third album.
In an appearance on Dua Lipa’s ‘At Your Service’ podcast, Eilish revealed, “Everything is different about it. I’ve been trying to compare recently, just because I’m getting used to doing it in a different way. And trying to be like, ‘It’s OK to do that. I’m OK. I’m still able to do that; I’m capable still.’”
She further explained the changes, noting, “The way that I exist in the room is different, my voice has completely changed since then… The voice-changing thing is a trip! It’s all kind of shocking.”