BLACKPINK's 'BOOMBAYAH' Music Video Reaches 1.7 Billion Views on YouTube

BLACKPINK's 'BOOMBAYAH' Music Video Surpasses 1.7 Billion Views on YouTube, marking a significant achievement acknowledged by YG Entertainment. This milestone underscores BLACKPINK’s ongoing dominance in the K-pop realm, showcasing its enduring appeal to global audiences.

As the first K-pop group with three music videos exceeding 1.7 billion views, 'BOOMBAYAH' joins the ranks of BLACKPINK's other mega-hits like 'DDU-DU DDU-DU' and 'KILL THIS LOVE.' These staggering numbers reflect the widespread admiration for BLACKPINK's music and visuals worldwide.

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From their debut, BLACKPINK has consistently shattered records, notably becoming the first K-pop group with a debut song to reach one billion views on YouTube. Their YouTube channel, boasting over 93 million subscribers, stands as a testament to their unrivalled popularity in the music industry, amassing over 35 billion cumulative views across their content.

Beyond numerical achievements, BLACKPINK's influence transcends into cultural impact. Their distinctive music style and captivating performances have left an indelible impression, inspiring a legion of fans and aspiring artists globally. Each milestone attained further cement their place as cultural icons, showcasing their enduring relevance in pop culture.

The 1.7 billion views milestone for 'BOOMBAYAH' signifies more than mere numbers; it symbolises BLACKPINK's enduring connection with their fanbase and their unwavering position as trailblazers in the music landscape. As they continue to set new standards and break boundaries, BLACKPINK's journey serves as a beacon of inspiration and achievement in the dynamic realm of K-pop.

BLACKPINK's accomplishments with 'BOOMBAYAH' underscore their profound impact on the music industry, solidifying their status as global icons. With each record they break, BLACKPINK reinforces their legacy of innovation and influence, promising an exciting trajectory of success in the future.

-Sushmita Sarkar