Blackpink’s Jennie Kim Dons Calvin Klein in Artistic Ad Campaign

In an elegant metamorphosis that seamlessly transcends her status as a South Korean pop icon to embody the quintessence of ’90s chic, Jennie Kim effortlessly emanates an aura of cool sophistication in the most recent Calvin Klein advertisement. 

This captivating portrayal serves as a testament to the transformative power of attitude, wardrobe selection, and environment, underscoring the notion that these elements possess the ability to traverse the boundaries of distinct style epochs with grace and poise.

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In her dual roles as the esteemed rapper of Blackpink and the celebrated global ambassador for Calvin Klein, Jennie Kim emerges as the focal point, commanding the attention and admiration of audiences in the climactic culmination of the brand’s mesmerising spring 2024 campaign. 

This pivotal instalment stands as a reverent homage to Jennie’s intrinsic charm and vivacious confidence, skillfully intertwining her unique persona with the enduring allure of Calvin Klein’s denim ensembles and intimate apparel offerings.

Captured through the lens of the renowned photographer Mert Alas, the campaign illuminates Jennie’s magnetic persona as she effortlessly harmonises with Calvin Klein’s seasonal collection. Characterised by its emphasis on “relaxed simplicity” and the embodiment of “classic designs with a timeless, youthful attitude,” the collection offers a plethora of standout pieces.

Among the highlights are the all-new Intense Power underwear and the Minimalist lingerie collection, meticulously crafted to offer both expressive allure and unrivalled comfort.

Jennie Kim becomes the ultimate ambassador for Calvin Klein’s notion of “seductive comfort,” as she flawlessly showcases the brand’s signature bra and bikini briefs in an exclusive behind-the-scenes glimpse.

-Sushmita Sarkar