BLACKPINK’s Lisa is The New Louis Vuitton Brand Ambassador

Louis Vuitton has unveiled BLACKPINK’s Lisa as its newest brand ambassador. The luxury fashion house announced on July 23, sharing the news with Women’s Wear Daily. This appointment comes after Lisa’s recent departure from her role as a global ambassador for another LVMH-owned brand, Celine, just last month.

In their statement, Louis Vuitton highlighted Lisa’s accomplishments, emphasising that they resonate with the brand’s core values of creativity and excellence. They described Lisa as a trendsetter who brings a fearless authenticity to her craft.

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Lisa, in turn, expressed her admiration for Louis Vuitton’s women’s creative director, Nicolas Ghesquière. She praised his unique identity reflected in his designs, which she believes makes Louis Vuitton pieces exceptional. Ghesquière reciprocated the admiration, praising Lisa’s daring spirit and charisma. He noted her boldness and creativity in her music and fashion, stating that supporting her on this new journey is a privilege.

In an interview with ELLE, Lisa shared her excitement about the ambassadorship. She expressed her honour in working with a brand she has long admired and looks forward to creating memorable moments with Louis Vuitton. Lisa also acknowledged the brand’s ability to maintain originality over the years, especially with their iconic monogram, and aspires to embody that same sense of originality in her role.