BTS’ J-Hope Announces ‘Hope on The Street’ Pop-Up Store in Seoul

J-Hope of BTS has introduced an initiative in Seoul with the inauguration of the ‘Hope on the Street’ pop-up store in Seongsu-dong. 

This creative venture, launched in collaboration with Big Hit Music, serves as a tribute to J-Hope’s recent projects, notably his special album ‘Hope on the Street Vol. 1’ and the accompanying documentary series.

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As the first BTS member to curate a solo pop-up store, J-Hope has meticulously designed the three floors of the Seongsu location. Reports from Big Hit Music highlight that each floor of the store offers a unique experience, showcasing street dance culture, behind-the-scenes insights, and exclusive merchandise.

The first floor of the store welcomes guests into J-Hope’s studio, adorned with intimate portraits and cherished memorabilia that offer a glimpse into his creative world. Moving up to the second floor, visitors encounter a captivating exhibition of motion graphics, vividly illustrating the essence of J-Hope’s documentary series and special album.

Here, they can also groove to the infectious beats of ‘Neuron,’ the energetic lead track from J-Hope’s special album.

For enthusiasts eager to delve deeper into the art of dance, the third floor of the pop-up store presents an exciting opportunity. Professional instructors lead dance lessons, providing participants with hands-on experience in learning the choreography of ‘Neuron.’ 

These sessions, scheduled in advance, offer a unique chance to refine dance skills under expert guidance. The ‘Hope on the Street’ pop-up store is slated to remain open until April 5, inviting fans and dance enthusiasts alike to immerse themselves in J-Hope’s vibrant world of music and dance.

-Sushmita Sarkar