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Jennifer Lopez is putting skincare rumours to rest. The global superstar and founder of JLo Beauty took to Instagram to address growing fan curiosity about whether she uses her skincare line. Appearing on video from her bathroom, Lopez gave fans a candid look at her beauty routine — and cleared up misconceptions in the process.
She opened by acknowledging the conversations swirling around JLo Beauty online and directly responded to a question many followers had asked: whether she only uses her products when cameras are rolling. With a casual tone and visible confidence, Lopez clarified that she genuinely applies her skincare line every single day — not just for show.
Throughout the video, Lopez read and responded to several fan comments, including a positive one that described her moisturiser as feeling like silk. She explained that the brand’s goal was always to create a luxurious, “cashmere-like” texture, while also ensuring every formula is clinically tested for real results.
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Image Courtesy: Jennifer Lopez/Instagram
One fan praised JLo Beauty as being more than a typical celebrity skincare brand, noting that the products deliver. Jennifer Lopez confirmed that delivering performance was always the mission — she didn’t join the beauty industry for appearances. Her approach has been rooted in quality and integrity since day one.
Jennifer Lopez Responds to Criticism
She also addressed criticism around pricing, acknowledging that some users feel the products are expensive. Jennifer Lopez empathised, stating that while affordability is important, skincare is something people use every day and, if someone is going to splurge, investing in skin health is worth it.
In response to a sceptical comment questioning whether celebrity skincare lines are truly effective, Jennifer Lopez didn’t shy away. She admitted that not all celebrity brands live up to the hype, but emphasised that JLo Beauty is different — offering luxury-grade, scientifically backed products without shortcuts.
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Image Courtesy: Jennifer Lopez/Instagram
JLo Beauty first launched on 1st January 2021, with a curated line of eight products and has continued to evolve. The range now includes customer favourites like the Beso Balm Lip Mask, introduced in 2023.
Jennifer Lopez revealed during a previous appearance on interviews that the concept behind JLo Beauty had been on her mind for nearly two decades. Fans constantly asked about her skincare routine, and over time, she felt a sense of responsibility to share her secrets. That desire eventually turned into a full-fledged brand.
As Lopez continues to expand her beauty empire, she remains transparent about her routine, the brand’s mission, and why authenticity is key in everything she does.
