Julia Fox has been on a wild ride of hair transformations, showcasing her bold and fearless style over the past couple of years. From sporting an edgy maxi mullet to rocking striped bangs, fiery red locks reminiscent of ‘The Little Mermaid’ and even experimenting with grey roots at the 2023 CFDA Awards, Fox has never shied away from pushing the boundaries of fashion and beauty.
During a recent Knicks game in New York City, Fox, who also hosts OMG Fashion, unveiled her new golden hair hue, a creation in collaboration with Velveeta, the iconic cheese brand. This vibrant shade, aptly named ‘Velveeta Gold’, is part of the brand’s venture into the hair dye market with its first semi-permanent offering, now available for purchase on Amazon.
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To complement her striking new hair colour, Fox donned an equally eye-catching ensemble, including a cone-shaped white top paired with matching bikini briefs and a vibrant yellow furry jacket. The transformation from her previous icy platinum blonde took nearly an hour, with the dye application process taking about 30 minutes and an additional 20 minutes for the colour to set before rinsing.
Fox’s hairstylist, Novotny, shared insights into the transformation, advising those with darker hair to allocate extra time for optimal results.
As Fox flaunted her new look at the basketball game, complete with a hairstyle reminiscent of Marilyn Monroe, Novotny noted that the actress was exuding confidence and embracing her revamped appearance with enthusiasm.
-Sushmita Sarkar