Kendall Jenner Elevates Paparazzi Shots in Bottega Veneta’s Latest Campaign

Kendall Jenner is hitting the streets in her latest campaign. The 28-year-old model stars in Bottega Veneta’s Pre-Spring 2024 campaign, which features real-time paparazzi photos of Jenner taken by Backgrid and licensed by the luxury label. The candid shots capture Jenner during everyday activities, such as grabbing sushi in West Hollywood donning a $12,000 shearling coat or making a gas stop in a $4,300 jacket-skirt combo.

Adding to the authenticity, one photo showcases Jenner walking her dog Pyro in a $4,600 trench coat, slouchy boots and $690 shades. The campaign, titled ‘READYMADE,’ was a collaboration between rapper A$AP Rocky and Bottega Veneta’s creative director Matthieu Blazy. They aimed to spotlight the relationship between celebrities and photographers.

In an Instagram post introducing the campaign, A$AP Rocky addressed the disconnection between celebrities and photographers, emphasizing the unique perspective brought by tabloid-style photographers. The innovative approach received acclaim in the comments, with Justin Bieber expressing approval with “This is it. ” and Peso Pluma referring to Rocky as a “legend.”

This campaign marks a relaxed departure for Kendall Jenner, who was previously featured in more seductive photo shoots for brands like Jacquemus and Calvin Klein. Additionally, Jenner is known for her role as the founder of ‘818’ Tequila and as part of the cast of ‘The Kardashians,’ a reality show featuring her family, which recently concluded its fourth season.

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A$AP Rocky is turning his paparazzi photos into a chic fashion venture. The influential rapper, known for the hit ‘Sundress,’ was revealed as the face of Bottega Veneta’s latest Pre-Spring 2024 campaign. The campaign showcases authentic snapshots of Rocky taken in real-time by paparazzi and licensed by the luxury label. 

It captures the rapper in various stylish Bottega Veneta menswear outfits during his everyday activities, including running errands in a sharp suit, shopping in West Hollywood in an orange trench coat, stepping out with girlfriend Rihanna carrying a pink Andiamo handbag, and jogging in a Bottega Veneta leather tracksuit featuring a $6,800 hoodie and $6,400 pants.

–Farheen Ali