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With the opening of its first two physical entertainment locations, Netflix House Philadelphia and Netflix House Dallas, the former will open on 12th November at King of Prussia Mall and 11th December at Galleria Dallas, respectively, Netflix is making dreams come true. Visitors will be able to explore immersive experiences based on well-known Netflix series and movies at each expansive location, which is more than 100,000 square feet, for free. Basic admission is free, however priced add-ons are offered for premium attractions, themed meals, and merchandising.
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Immersive Worlds and Seasonal Attractions
Fans can enter settings like 'Wednesday: Eve of the Outcasts,' avoid perils in a journey reminiscent of 'One Piece,' or play a Nine-Hole 'Top 9' mini-golf course with themes from 'Bridgerton,' 'Stranger Things,' 'Squid Game,' and more inside Netflix House Philadelphia.
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While the Tudum Theater conducts films and quiz activities, a virtual reality area called Netflix Virtuals immerses guests in experiences influenced by 'Rebel Moon' and 'Squid Game.'
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Image Courtesy: Parametric Architecture
In Dallas, visitors can choose between survival or splinters in 'Stranger Things: Escape the Dark' and 'Squid Game: Survive the Trials.' They can also play arcade-style games like 'Floor is Lava' and 'Army of the Dead' on Netflix RePLAY.
Food, Photo Ops, and Fan Shopping
Both locations have Netflix Bites, a restaurant and bar that serves food and drinks based on popular episodes, as well as hip stores that sell exclusive merchandise from shows like 'Stranger Things' and 'Bridgerton.' Guests can wander freely through interactive areas or pose with costumed characters, such as Demogorgons, One Piece pirates, and Queen Charlotte.
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Image Courtesy: Parametric Architecture
Waitlists for early access ticket presales, which include pre-sale windows for AAdvantage Mastercard holders, are currently available at netflixhouse.com. Pre-sales for Philadelphia and Dallas start on 17th October and 18th November, respectively.
A Growing Franchise in Fandom Entertainment
Netflix House is an example of the company's daring entry into the physical entertainment market, which has increased brand engagement and diversified revenue. "This is fandom coming to life," said Marian Lee, Chief Marketing Officer of Netflix. In 2027, a third site is already planned for Las Vegas. Netflix House offers a year-round retreat where fans can fully inhabit their favourite stories—no remote needed—with the grand launch in Philadelphia and the Christmas rollout in Dallas.
